“And for a number of reasons, for the vast majority of people who were in monogamous relationships, the pandemic either exposes existing cracks or deepens existing cracks in the relationship that were really hard to address.” “What people were telling us is that through the aspects of isolation and lockdown and all those different things, they needed an outlet,” Keable said. The company found that although many members were quarantined with their spouse, the urge to cheat was higher than ever. The results backed up Ashley Madison’s belief that marriage is a pragmatic arrangement that offers inherent value despite a partner often failing to provide sufficient love, support, or desire.įollowing the widespread shelter-in-place orders that began in March 2020, Ashley Madison began to see signup numbers climb. In an effort to understand the motivations behind choosing infidelity over divorce during a pandemic and how marriage will be impacted in the future, the company has conducted multiple surveys of its members. The vast majority of Ashley Madison members have said that having affairs keeps them married.
The hackers also exposed that Ashley Madison used bots posing as attractive young women to lure men into engaging more with the site. The leak of sensitive data led to spouses discovering that their significant others were cheating and sparked divorces, breakups, and suicides. The 70-million figure is more than double the number of users Ashley Madison had back in July 2015, when hackers stole data on 32 million cheating spouses. A survey released in September showed that people sought out affairs as a form of outside emotional support in times of uncertainty and stress. Have an affair.” And despite the fact that it was harder than ever to have an affair while lockdowns were enforced, the site has continued to grow. “It marks a significant internal milestone for us but also continues to show the viability of the business and also the interest in the idea of monogamy not being the answer to everybody’s problems,” Keable said.
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